MSU Brand Logo Guidelines

Documentation Index

Fetch the complete documentation index at: https://docs.msu.io/llms.txt

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Visual identity standards for the MapleStory Universe brand — brand architecture, logo systems, usage guidelines, and legal notices. 　

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Introduction

This guideline is designed to ensure consistent external communication of the MapleStory Universe (MSU) brand’s visual identity. It applies to all external uses of MSU logos across digital, print, and physical environments. All partners must comply with the requirements in this guide to help maintain and protect the MSU brand. 　

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Legal Notices

• Trademark Ownership
  • All MSU logos, symbols, logotypes, service marks, trade dress, and related brand assets (collectively, the “MSU Marks”) are the exclusive property of Nexpace and are protected by applicable trademark, copyright, and other intellectual property laws.
  • Nothing in these guidelines shall be construed as transferring or assigning any ownership rights in the MSU Marks to any third party.
• Indemnification
  • You agree to indemnify and hold harmless Nexpace from and against any claims, damages, liabilities, costs, or expenses arising out of your misuse of the MSU Marks or violation of these guidelines.
• Right to Review and Revoke
  • Nexpace reserves the right to review any use of the MSU Marks and may request modification or removal at any time if the usage does not comply with these guidelines or applicable agreements.
  • Nexpace may revoke any previously granted approval at its sole discretion. Upon notice of revocation, you must immediately cease all use of the MSU Marks and remove them from all materials, platforms, and distributions.
  • Unauthorized use of the MSU Marks, or failure to comply with these guidelines, may result in legal action, including claims for injunctive relief and damages, to the fullest extent permitted by law, and termination of permission to use the MSU logo.
• Version Control
  • Nexpace may update these guidelines from time to time. The most current version supersedes all previous versions.
  • Continued use of the MSU Marks after any update constitutes acceptance of the revised guidelines.
• No License or Rights Granted
  • Use of the MSU Marks does not grant any ownership, license, or other rights in or to the MSU trademarks or brand assets.
  • Except for the limited, revocable, non-exclusive, non-transferable right expressly granted pursuant to written approval by Nexpace, no rights (whether express or implied) are granted under these guidelines, including by implication, estoppel, or otherwise.
  • The MSU Marks may be used only in accordance with these guidelines and any applicable written agreement with Nexpace.
  • Any goodwill arising from the use of the MSU Marks shall inure solely to the benefit of Nexpace.
• No Security Interest / No Tokenization
  • You may not tokenize, fractionalize, mint, wrap, stake, or otherwise encode the MSU Marks into any digital asset, NFT, token, or blockchain-based instrument without prior written authorization.
  • The MSU Marks may not be used as part of any DAO name, token ticker, smart contract label, liquidity pool identifier, or decentralized application branding without express written consent.
• No Derivative Works or Unauthorized Registration
  • You may not create derivative works based on the MSU Marks, including modified logos, adapted symbols, stylized variations, NFTs, tokens, smart contract identifiers, or composite marks incorporating the MSU Marks, without prior written authorization.
  • You may not register, attempt to register, or claim rights in any trademark, domain name, social media handle, blockchain address name, token name, or other identifier that incorporates or is confusingly similar to the MSU Marks.
• No Endorsement
  • Use of the MSU Marks does not imply endorsement, sponsorship, partnership, or affiliation with Nexpace unless expressly authorized in a separate written agreement.

　

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Brand Architecture

The MapleStory Universe brand architecture is structured as follows. 　

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Logo Guidelines

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Logo Elements

• Colour Palette
• Typography

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Logo System - MapleStory Universe

Usage Guidelines

• Primary Logo
  • A combination of the four-colored star symbol and the “MapleStory UNIVERSE” text.
  • Available in horizontal and vertical lockups.
• Minimum width
  • ONLINE
    • Horizontal lockup 120px
    • Vertical lockup 80px
  • OFFLINE
    • Horizontal lockup 3.5cm
    • Vertical lockup 4cm
  • The logo must always be resized proportionally. he logo must not be stretched, compressed, or distorted.
• Clear space
  • Maintain clear space equivalent to 1/3 of the symbol’s width on all sides.
• Usage
  • Use the primary logo or a monochromatic logo (white or black) depending on the background.
  • Only logo files provided by Nexpace may be used. Do not recreate, redraw, trace, or extract logos.

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Logo System - MapleStory N

Usage Guidelines

• Primary Logo
  • A combination of the “MapleStory” game logo and the “N” symbol.
  • Only horizontal lockups are available.
• Minimum width
  • ONLINE
    • Horizontal lockup 120px
  • OFFLINE
    • Horizontal lockup 3.5cm
  • The logo must always be resized proportionally. he logo must not be stretched, compressed, or distorted.
• Clear space
  • When using the symbol alone, maintain a minimum safe zone of 1/4 of the symbol’s size.
• Usage
  • Use the primary logo or a monochromatic logo (white or black) depending on the background.
  • Only logo files provided by Nexpace may be used. Do not recreate, redraw, trace, or extract logos.

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Logo System MSU Infrastructure

Usage Guidelines

• Primary Logo
  • A combination of the infrastructure name and its symbol, using a gradient attribute based on the four core MSU brand colors.
  • Only horizontal lockups are available.
• Minimum width
  • ONLINE
    • Horizontal lockup 120px
  • OFFLINE
    • Horizontal lockup 3.5cm
  • The logo must always be resized proportionally. The logo must not be stretched, compressed, or distorted
• Clear space
  • Maintain clear space equal to 1/4 of the symbol’s size.
• Usage
  • The one-color logo is intended for offline applications or when accurate full-color reproduction is not technically feasible.
  • The standalone symbol must retain its original color composition, gradient treatment, proportions, and visual attributes as officially provided.
  • Only logo files provided by Nexpace may be used. Do not recreate, redraw, trace, or extract logos.

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General Logo Usage Principles

• Select the appropriate logo orientation.
  • Use vertical logos when the available space is tall or compact.
  • Use horizontal logos when the available space is wide.
  • Vertical logos are only available for the MapleStory Universe logo.
• Apply color thoughtfully.
  • Use color logos whenever possible.
  • Use one-color logos only when accurate color reproduction is unavailable.
• Follow logo presentation guidelines.
  • Present the logo accurately and respectfully.
  • Do not use the logo in any misleading manner.
  • Do not present the MSU logo as the primary brand in any application.
• Maintain logo integrity.
  • Do not recreate, redraw, trace, or extract logos.

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Prohibited Logo Modifications

Typography Modifications Do not alter the logotype text style, line spacing, or letter spacing.

• No changes to typeface, font weight, or typographic styling are permitted. Original line breaks and vertical alignment must be maintained.
• Under no circumstances may the logotype’s typography, spacing, structure, proportions, or color composition be modified, adjusted, or reinterpreted.

Color Modifications Do not change logotype colors or symbol color attributes.

• Only officially approved color versions may be used. The gradient, color composition, and color relationships must remain exactly as provided.

Structure and form Modifications Do not mirror, flip, rotate, or realign the logotype.

• Do not change the alignment or arrangement of the logotype. The original positioning and structural relationship between elements must be preserved.

Indipendent Symbol Usage Do not alter the style, proportions, or colors of the standalone symbol.

• If the symbol is used independently from the full lockup, its style, proportions, and colors must not be altered. Use the standalone symbol exactly as provided, without reinterpretation or adjustment.

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Context Restrictions

The MSU logos must be used in an appropriate and respectful context at all times. The logo must not be used in any manner that could harm, misrepresent, or dilute the MSU brand.

• No Misleading Representation
  • The logo must not be used in a way that implies ownership, partnership, sponsorship, endorsement, or affiliation unless expressly authorized in writing by Nexpace.
  • The logo must not be used in a manner that creates confusion regarding the relationship between Nexpace and any third party.
• No Use that Damages Brand Integrity
  • The logo must not be used in a manner that diminishes the reputation, integrity, or distinctiveness of the MSU brand.
  • The logo must not be incorporated into materials that conflict with MSU’s value or brand positioning.
• No Harmful or Inappropriate Context
  • The logo must not be used in connection with unlawful, fraudulent, or deceptive activities.
  • The logo must not appear in content that is offensive, defamatory, discriminatory, or harmful.
  • The logo must not be used in political, controversial, or sensitive contexts without prior written approval.
• No Unauthorized Commercial Use
  • The logo may not be used on merchandise, physical products, NFTs, or commercial goods without prior written approval from Nexpace.
  • The logo must not be used as part of a product name, service name, or company name without authorization.

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Approval Requirements

All uses of the MSU logo require prior written approval. You may proceed only after receiving written confirmation of approval. To request approval, submit your application through the link below. [Approval Submission Link] 　

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